The Brand Creation Process: Modern Approaches AND Scientific Analysis
M. (Muxiddinov) Mo'minjonK. (Karimov) MirfayzulloInstitute of Economics and Service Students of the Samarkand Institute of Economics and Service 1.2.3 E. (Erkinov) IzzatInstitute of Economics and Service Students of the Samarkand Institute of Economics and Service 1.2.3 L. (Lapasov) DiyorInstitute of Economics and Service Students of the Samarkand Institute of Economics and Service 1.2.3 S. (Suvonov) ShahrizodInstitute of Economics and Service Students of the Samarkand Institute of Economics and Service 1.2.3
ABI
Abstract
This article presents an analysis of modern approaches and scientific studies in the brand creation process. Brand creation holds strategic importance for every company, playing a key role in ensuring successful market development and long-term consumer loyalty. The article analyzes all stages of the brand creation process, as well as new methods implemented using modern technologies, digital tools, and social networks. Additionally, it examines the successful approaches of global brands such as Apple, Tesla, and Nike. The research focuses on market analysis, identifying target audiences, defining key brand characteristics, and applying new approaches in brand creation.
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