Article

DIGITAL MARKETING STRATEGIES FOR ENHANCING COMPETITIVE POSITIONING OF RETAIL CHAINS

Aziza MatyakubovaLecturer, Department of Economics Urgench State University named after Al-Beruni

Open MINDrepository2026

ABI

Abstract

This thesis investigates digital marketing strategies for enhancing competitive positioning of retail chains in Uzbekistan based on comprehensive analysis of 214 retail chain outlets across 8 major cities during 2021-2024 and customer behavioral data from 4,782 consumers.

Topics

E-commerce and Technology Innovations Consumer Retail Behavior Studies Education, Innovation and Language Studies

Identifiers

DOI: 10.5281/zenodo.18440034

Citations and references

Cited by 00 references

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