Article

EFFECTIVE USE OF MEDIA MARKETING IN ENSURING COMPETITIVENESS OF RETAIL ENTERPRISES

Aziza MatyakubovaLecturer, Department of Economics Urgench State University named after Al-Beruni

Zenodo (CERN European Organization for Nuclear Research)repository2026

ABI

Abstract

This thesis examines effective use of media marketing in ensuring competitiveness of retail enterprises in Uzbekistan based on empirical analysis of 187 retail companies during 2020-2024 and consumer survey data (n=2,340).

Topics

Education, Innovation and Language Studies Sustainability and Innovation in Business Consumer Retail Behavior Studies

Identifiers

DOI: 10.5281/zenodo.18437978

Citations and references

Cited by 00 references

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