Article

DIGITAL MARKETING STRATEGIES FOR ENHANCING COMPETITIVE POSITIONING OF RETAIL CHAINS

Aziza MatyakubovaLecturer, Department of Economics Urgench State University named after Al-Beruni

Zenodo (CERN European Organization for Nuclear Research)repository2026

ABI

Abstract

This thesis investigates digital marketing strategies for enhancing competitive positioning of retail chains in Uzbekistan based on comprehensive analysis of 214 retail chain outlets across 8 major cities during 2021-2024 and customer behavioral data from 4,782 consumers.

Topics

E-commerce and Technology Innovations Consumer Retail Behavior Studies Education, Innovation and Language Studies

Identifiers

DOI: 10.5281/zenodo.18440035

Citations and references

Cited by 00 references

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