Article

Code-switching in internet communication

Temirova Malika Khurshid qiziUzbekistan State World Languages University

Open MINDrepository2026

ABI

Abstract

The article examines the phenomenon of code-switching in Internet discourse as one of the key strategies of modern digital communication. Theoretical foundations from R. Jakobson to P. Blom, J. Gumperz, Sh. Poplack, and C. Myers-Scotton are discussed, along with their application in online interaction. Based on examples from Instagram, Telegram, and YouTube, it is shown that code-switching is not a deviation from linguistic norms but a means of expressing emotions, irony, and identity, adapting messages to multilingual audiences. The study concludes that a hybrid norm of online communication is emerging within English-, Russian-, and Uzbek-speaking digital spaces.

Topics

Digital Communication and Language Language, Communication, and Linguistic Studies Discourse Analysis and Cultural Communication

Identifiers

DOI: 10.5281/zenodo.18467446

Citations and references

Cited by 00 references

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