Article

THE CHARACTERISTICS OF USING DIGITAL MARKETING TECHNOLOGIES IN GARMENT AND KNITTING, TEXTILE ENTERPRISES

Abdulaziz AlievTashkent State University of Economics

Iqtisodiy taraqqiyot va tahliljournal2026en

ABI

Abstract

The current article focuses on the characteristics of digital marketing technologies, digital technology and the scrutinizes conceptual frameworks of digital marketing technologies use in garment, knitting, textile enterprises, At the same time, it studies the elements of digital marketing technologies utilized in garment and textile enterprises, apparel industries as well as their contribution to fashion field and the use of digital marketing technologies in fashion area.

Topics

Consumer Retail Behavior Studies E-commerce and Technology Innovations Digital Economy and Transformation

Identifiers

DOI: 10.60078/2992-877x-2026-vol4-iss2-pp277-282

Citations and references

Cited by 00 references

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