Advertising slogans: the relationship between language and marketing

Abstract

The main purpose of this article is to examine the role of advertising slogan language in marketing. It highlights the remarkable features of advertising language observed in mass media advertisements. The article also analyzes numerous linguistic strategies and characteristics of advertising language, as well as its pedagogical implications within the context of linguistic and communicative approaches. Like all advertising messages, slogans are designed to attract the attention of the target audience; therefore, the language of advertising slogans plays a crucial role in marketing by encouraging consumers’ desire and motivating them to take action.

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DOI

10.5281/zenodo.18879221

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