Article

THE EFFECTIVENESS OF DIVERSIFYING REVENUE MODELS IN MEDIA BUSINESS

Zafar Xudoyqulovich RustamovSenior Lecturer University of Journalism and Mass Communications of Uzbekistan

Zenodo (CERN European Organization for Nuclear Research)repository2026

ABI

Abstract

This paper examines the impact of revenue model diversification on the economic efficiency of media businesses. It analyzes advertising, subscription, content monetization, and platform-based revenue models, highlighting their role in increasing financial stability and reducing risks. The study also provides insights from the Uzbek media market.

Topics

Economic and Industrial Development Sustainability and Innovation in Business Innovations and Analysis in Business and Education

Identifiers

DOI: 10.5281/zenodo.19500242

Citations and references

Cited by 00 references

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