Article

THE IMPACT OF STRATEGIC MANAGEMENT ON ECONOMIC EFFICIENCY IN MEDIA BUSINESS ACTIVITIES

Zafar Xudoyqulovich RustamovSenior Lecturer University of Journalism and Mass Communications of Uzbekistan

Zenodo (CERN European Organization for Nuclear Research)repository2026

ABI

Abstract

This paper analyzes the impact of strategic management on the economic efficiency of media businesses using a systematic and empirical approach. The study explores revenue models, decision-making mechanisms, and the role of digital transformation in improving efficiency. It also evaluates economic outcomes based on audience metrics, advertising revenue, and platform integration.

Topics

Innovation Diffusion and Forecasting Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Identifiers

DOI: 10.5281/zenodo.19500038

Citations and references

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