Article

Evolution of Classical Marketing: From Kotler’s Theory to The Needs of Digital Generations

Ominakhon Abdujabbarova Shavkat qiziStudent of the Faculty of Management, Tashkent Institute of Chemical Technology, Uzbekistan

International Journal Of Management And Economics Fundamentaljournal2026

ABI

Abstract

This article is devoted to the topic of changes in marketing in the era of new generations; it examines potential transformations and possible future outcomes based on an

Topics

Generational Differences and Trends Consumer Retail Behavior Studies Education, Sociology, Communication Studies

Identifiers

DOI: 10.37547/ijmef/volume06issue03-13

Citations and references

Cited by 00 references

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