THE ROLE OF MARKETING SERVICES IN ENTERPRISES IN THE CONTEXT OF DIGITALIZING THE ECONOMY AND WAYS TO IMPROVE IT
Nurmanov, Umirzakova, Genjaliev Azamat Polat ulı, Karjawbay Tileubaevich, Kanshayım Jumaxmet qızı, Azamat Polat ulıBerdaq Karakalpak State University
ABI
Abstract
Improving marketing services in enterprises is a way to increase sales volume by increasing competitiveness, analyzing customer needs, and applying digital technologies and strategic planning. Therefore, this article analyzes the role of marketing services in enterprises and ways to improve them.
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