CONCEPT IN THE PARADIGM OF MODERN LINGUISTICS AND ITS LINGUOCULTURAL NATURE

In the era of globalization, cross-cultural understanding and the preservation of national cultural identities have become paramount. Modern linguistics shifts the focus from language as a mere tool of communication to a cognitive and cultural system reflecting human perception and experience. Within this paradigm, the concept serves as a centralized representation of knowledge, values, and cultural meanings in the human mind. Investigating the linguocultural nature of concepts is of both theoretical and practical significance, as it facilitates deeper communication and mutual understanding between diverse cultures.

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