Government Relations (GR) As A Strategic Communication Mechanism: Theoretical Foundations and Role in Modern Governance Systems
Ruzieva Muhsina Sadik kiziDoctoral student of the University of Journalism and Mass Communications of Uzbekistan, Uzbekistan
ABI
Abstract
This article examines the theoretical foundations and practical significance of Government Relations (GR) within the modern communication system. GR is analyzed as a strategic communication mechanism that facilitates interaction between government institutions, business entities, and civil society organizations. The study explores various scholarly interpretations of GR, its integration with public relations (PR) technologies, and its role in influencing policy-making processes. The findings highlight the growing importance of digital communication tools, transparency, and institutionalization in enhancing the effectiveness of GR practices in contemporary governance.
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