Article

The Unreachable Luxury Store: High-End Retail as the Metaverse Entry Point (v2.0 Reinforced)

Zenodo (CERN European Organization for Nuclear Research)repository2026en

ABI

Abstract

v2.0 reinforcement. Differentiates from existing luxury metaverse implementations (Gucci Vault, Balenciaga Fortnite, Nike RTFKT): these are marketing extensions for existing customers. The TheYKHC model targets the excluded population — ~4B people with internet access but without physical proximity to luxury stores. The structural difference: existing implementations extend reach to existing customers; TheYKHC model creates first-ever access for previously zero-access population. This is not a marketing channel; it is a primary access channel.

Topics

Consumer Retail Behavior Studies Virtual Reality Applications and Impacts Consumer Behavior in Brand Consumption and Identification

Identifiers

DOI: 10.5281/zenodo.20175729

Citations and references

Cited by 01 references

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