Article

The Dual Commerce Model of the Metaverse: Concert Economy and Fashion Economy as Structural Complements

Zenodo (CERN European Organization for Nuclear Research)repository2026en

ABI

Abstract

Two complete commerce models constitute the structural foundation of the dual-layer metaverse economy. Model A: the virtual concert (Hatsune Miku) combined with immediate in-space merchandise sales at peak emotional arousal. Model B: the live fashion show broadcast combined with an adjacent virtual brand flagship store enabling immediate purchase at peak desire. Both models share one structural principle: the elimination of the cooling interval between peak experience and purchase opportunity. V=N/D demonstrates that the metaverse's primary commercial advantage is not the virtual experience itself, but the preservation of N (emotional energy) at maximum intensity at the precise moment D (friction to purchase) reaches zero.

Topics

Virtual Reality Applications and Impacts Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification

Identifiers

DOI: 10.5281/zenodo.20174813

Citations and references

Cited by 04 references

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