Article

SOCIAL MEDIA AS A DRIVER OF GLOBAL COMMUNICATION

Guzal Aralovna OchilovaKarshi State Technical University Associate Professor of the Department of "Social and Humanitarian Sciences"

Zenodo (CERN European Organization for Nuclear Research)repository2026en

ABI

Abstract

This article explores the role of media technologies in shaping global civilization, with a focus on the information society. It analyzes how advancements in communication technologies, social media, and digital platforms have transformed social, cultural, and economic interactions worldwide. Special attention is given to the influence of media on cultural integration, the spread of knowledge, and the emergence of a globalized society. The study concludes that media technologies are not merely tools for communication but are pivotal in constructing modern global civilization.

Topics

Language, Communication, and Linguistic Studies Innovations in Education and Learning Technologies Information Society and Technology Trends

Identifiers

DOI: 10.5281/zenodo.20176492

Citations and references

Cited by 00 references

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