Article

SOCIO-CULTURAL FEATURES IN ADVERTISING TEXTS (ON THE EXAMPLE OF THE UZBEK AND ENGLISH LANGUAGES)

Yuldasheva Barchinoy G’ayrat qiziUrgench State University named after Abu Raykhan Beruni, Uzbekistan

EPRA International Journal of Research & Development (IJRD)journal2026

ABI

Abstract

This article presents a comprehensive analysis of the sociocultural characteristics of advertising texts, using examples from Uzbek and English. The study reveals the role of advertising language in reflecting and shaping values, stereotypes, and cultural norms in society. The article also provides a comparative analysis of the lexical, grammatical, and pragmatic aspects of advertising texts. Keywords: Advertising Text, Socio-Cultural Features, Uzbek Language, English Language, Discourse, Pragmatics.

Topics

Education, Innovation and Language Studies Economic and Industrial Development Language Acquisition and Education

Identifiers

DOI: 10.36713/epra27822

Citations and references

Cited by 00 references

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