THE ROLE OF NEGOTIATION STRATEGIES IN ENGLISH LANGUAGE COMMUNICATION AND PROFESSIONAL INTERACTION
Abstract
In the context of globalization and increasing international cooperation, negotiation competence has become one of the essential communication skills in academic, economic, diplomatic, and professional environments. English, as the global language of international communication, plays a significant role in negotiation processes between representatives of different cultures and professional fields. This article examines the role of negotiation strategies in English language communication, their linguistic and sociocultural characteristics, and their application in modern professional environments. The study analyzes major negotiation approaches, communicative techniques, and intercultural aspects influencing successful negotiations. The findings indicate that effective negotiation competence contributes to professional success, conflict management, and intercultural understanding.