STRATEGIC MANAGEMENT AND SUSTAINABLE DEVELOPMENT IN UZBEKISTAN'S TOURISM INDUSTRY
Bekimbetova Mariya MakhsetullayevnaMuhammad al-Khwarizmi Tashkent University of Information Technologies, PhD student of Management and Marketing department
Zenodo (CERN European Organization for Nuclear Research)repository2026
ABI
Abstract
This thesis examines the challenges of implementing strategic approaches aimed at achieving sustainable development and long-term success in Uzbekistan's tourism sector. Drawing on data from the National Statistics Committee covering the period 2010–2024, it analyses the factors that shape strategy formulation and identifies key obstacles. The nature of selecting strategic options in alignment with organisational goals is also discussed.
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