Developing English Language Materials Based On A Creative Approach: Frameworks, Task Types, And Empirical Evidence
Norqulov Bekzod KhurramovichTeacher of English Language, Department of Foreign Language and Literature Denau Institute of Entrepreneurship and Pedagogy, Denau, Uzbekistan, Uzbekistan
International Journal of Pedagogicsjournal2026
ABI
Abstract
Standardized English language materials often fail to engage learners or support authentic communication. This article examines how creative approaches-storytelling, gamified exercises, role-play scenarios, and multimedia projects can reshape material design. Grounded in sociocultural theory and the input hypothesis, supported by a pilot study with fifty adult ESL learners, it shows measurable gains in oral proficiency, writing accuracy, and motivation. A five-stage framework is proposed for curriculum designers.
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