Article

DATA ANALYSIS IN ENSURING THE RATIONALITY OF PURCHASES

Maxmud Mamaraxim ugli BoboqandovScientific Supervisor: PhDYulduz Alisher kizi IrgashevaMaster's Student, Faculty of Applied Mathematics and Intelligent Technologies, National University of Uzbekistan named after Mirzo Ulugbek

Zenodo (CERN European Organization for Nuclear Research)repository2026en

ABI

Abstract

This article examines the theoretical and practical aspects of data analysis in ensuring the rationality of purchases within the digital economy. The study scientifically analyzes the influence of big data, artificial intelligence, predictive systems, and digital analytical technologies on consumer decision-making processes. Special attention is given to effective purchase planning, optimization of financial expenditures, and improvement of consumption efficiency through data analysis mechanisms.

Topics

Digital Economy and Transformation Economic and Technological Systems Analysis Impulse Buying and Technology Impacts

Identifiers

DOI: 10.5281/zenodo.20340515

Citations and references

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