Article

INFLUENCING THE ADDRESSEE IN DIGITAL MEDIA DISCOURSE: A COMPARATIVE ANALYSIS OF PERSONAL PRONOUNS IN CHINESE AND UZBEK HEADLINES

Nigora O'tkirovna Barakayeva1st-year Master's student in Linguistics (Chinese language) at Tashkent State University of Oriental Studies

Zenodo (CERN European Organization for Nuclear Research)repository2026en

ABI

Abstract

This scientific article presents a comparative analysis of the linguo-pragmatic features of personal pronouns in influencing the addressee within Chinese and Uzbek digital media discourse. The study examines the role of personal pronouns such as “you,” “we,” and “they” used in headlines of online publications and social networks in establishing communicative contact with the audience. The pragmatic influence, emotional-expressive potential, and psychological effect of personal pronouns in Chinese and Uzbek media are analyzed through examples. The results of the study show that personal pronouns are among the important tools for attracting audience attention and creating communicative closeness in digital media discourse.

Topics

Digital Communication and Language Language, Communication, and Linguistic Studies Economic and Industrial Development

Identifiers

DOI: 10.5281/zenodo.20401729

Citations and references

Cited by 00 references

Metrics — AkademScholar