Article

LEXICAL AND STYLISTIC FEATURES OF FASHION DISCOURSE IN ENGLISH MAGAZINE ARTICLES

Eshmamatova Sevara AbdurahmonovnaMaster's student at Termez University of Economics and ServiceXudoynazarova O‘g‘lonoyScientific supervisor, PhD

SCIENCE TIMEjournal2026en

ABI

Abstract

This article explores the lexical and stylistic features of fashion discourse in English magazine articles. The study focuses on identifying specific linguistic elements characteristic of fashion texts, including terminology, neologisms, metaphorical expressions, and stylistic devices typical of advertising language. Special attention is given to the use of expressive and evaluative language that enhances emotional impact and reader engagement. Furthermore, the communicative and pragmatic aspects of fashion discourse are examined to reveal how language influences readers’ perceptions and attitudes. The findings contribute to a deeper understanding of the linguistic nature of fashion discourse and its functional role in modern media.

Topics

Education, Innovation and Language Studies Language, Communication, and Linguistic Studies Discourse Analysis and Cultural Communication

Identifiers

DOI: 10.66345/stj.v4i4/1.5674

Citations and references

Cited by 00 references

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