Article

APPLICATION OF DIGITAL ECONOMY IN RETAIL TRADE: OPPORTUNITIES, CHALLENGES AND PROSPECTS

Alibekova SaodatMusojon RavshanovStudent, Faculty of Human Resource Management Samarkand State University

Zenodo (CERN European Organization for Nuclear Research)repository2026en

ABI

Abstract

This article examines the application of digital technologies in the retail sector and their impact on economic efficiency. The integration of artificial intelligence, big data analytics, the Internet of Things, and augmented reality into retail operations is reviewed comprehensively. The level of digitalization in Uzbekistan's retail market is assessed, key structural barriers are identified, and evidence-based recommendations for accelerating digital transformation are proposed.

Topics

Language Acquisition and Education Digital Economy and Transformation Water and Wastewater Treatment

Identifiers

DOI: 10.5281/zenodo.20476280

Citations and references

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