THE OPERATIONALIZATION OF GREEN TOURISM IN UZBEKISTAN STRATEGIC FRAMEWORKS AND CASE STUDIES FROM NURATAU AND ZAAMIN
Abstract
This research examines the functional transformation of Uzbekistan’s tourist business from conventional, volume-driven models to high-value, regenerative “green” frameworks. Employing a Geertzian, the study examines the operational reality of green tourism in the Nuratau Mountains, Zaamin National Park, and the Bostanlyk “Green Zone.” Central to this transformation is the integration of the “Green Economy” principles as theorized by Sodikov (2025), where digitalization and predictive analytics serve as the primary drivers for sustainability. This study employs a comparative analysis of resource management, community equity, and financial performance (ROSI) to demonstrate that genuine green tourism in Uzbekistan depends on the synergistic interplay between traditional vernacular knowledge (e. g., Kyariz water systems) and contemporary digital transparency. The results offer a strategic framework for closing the gap between national policy and the operations of small and medium-sized enterprises (SMEs) at the local level. This will make sure that the “Green” designation means real ecological and socio-economic resilience.