Strategic Importance of Digital Communication in Transforming the Image of State Environmental Institutions
Djurayeva Dilnoza Fazliddin qiziIndependent Researcher at the University of Journalism and Mass Communications of Uzbekistan
American Journal Of Philological Sciencesjournal2026
ABI
Abstract
This article examines the strategic interaction between state environmental institutions and the public during the era of global ecological crises and digital transformation. The study analyzes the effectiveness of digital communication tools in shifting the institutional image from a "regulatory body" model to a "social partner" model. Based on the experiences of Germany, Estonia, and Uzbekistan, the practical significance of digital platforms is highlighted, and specific indicators for evaluating communicative effectiveness are proposed.
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