THE IMPACT OF ENERGY EFFICIENCY-BASED BUSINESS MODELS ON ENTERPRISE INVESTMENT ATTRACTION

This article analyzes the impact of energy-efficient business models on an enterprise's investment attractiveness. Issues regarding the reduction of production costs, increasing the enterprise's competitiveness, and ensuring sustainable development through the implementation of energy-saving technologies will be considered. It also highlights the relationship between energy efficiency and investor interest, as well as key factors that increase investment attractiveness. As a result of the study, it is substantiated that increasing energy efficiency at enterprises is an important factor in attracting investment.

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