A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?
Hong QinDaniel A. PeakDepartment of ITDS, G. Brint Ryan College of Business University of North Texas, USAVictor R. PrybutokToulouse Graduate School and G. Brint Ryan College of Business, University of North Texas, USA
2020en
ABI
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Cited by 20 references