Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Ayman AlzayatRetail Management, Ted Rogers School of Retail Management, Ryerson University, Toronto, ON, CanadaSeung Hwan LeeRetail Management, Ted Rogers School of Retail Management, Ryerson University, Toronto, ON, Canada
2021en
ABI
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Cited by 20 references