Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
Kevin Giang BarreraDepartment of Marketing at J. Mack Robinson College of Business, Georgia State University in Atlanta, USADenish ShahBarbara & Elmer Sunday Professor and Associate Professor of Marketing, Founding Director of Social Media Intelligence Lab, and Executive Director of Marketing RoundTable at J. Mack Robinson College of Business, Georgia State University in Atlanta, USA
2022en
ABI
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Cited by 30 references