THE KEY TO SUCCESS IN INNOVATION PART II: THE ART OF CHOOSING GOOD SPOKESPERSONS
Madeleine AkrichCentre de Sociologie de l'Innovation, 60 Boulevard Saint-Michel, Ecole des Mines de Paris, 75272 Paris cedex 06, FranceMichel CallonCentre de Sociologie de l'Innovation, 60 Boulevard Saint-Michel, Ecole des Mines de Paris, 75272 Paris cedex 06, FranceBruno LatourCentre de Sociologie de l'Innovation, 60 Boulevard Saint-Michel, Ecole des Mines de Paris, 75272 Paris cedex 06, FranceAdrian MonaghanSchool of Business and Management, Brunel University, Uxbridge, Middlesex,UB8 3PH, UK
2002en
ABI
Abstract
"Solve the technical problems first", we often hear, "then we'll deal with the market". The real history of innovations does not generally follow this simple schema; it is made of adaptations, series of trial and error and countless negotiations between numerous social actors. A genuine combat from which conquerors who know how to choose good representatives emerge.
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