The effects of relationship quality on customer retaliation
Yany GrégoireDepartment of Marketing, Washington State University, P.O. Box 644730, Pullman, WA, 99164-4730, USARobert J. FisherNabisco Professor of Marketing, Richard Ivey School of Business, University of Western Ontario, London, N6G 1Y3, Ontario, Canada
2006en
ABI
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Cited by 20 references