Skip to main content
Article

Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping

Khaled HassaneinDeGroote School of Business, McMaster University, 1280 Main Street West, Hamilton, Ont., Canada, L8S 4M4Milena HeadDeGroote School of Business, McMaster University, 1280 Main Street West, Hamilton, Ont., Canada, L8S 4M4
2007en
ABI

Abstract

No abstract available.

Identifiers

Citations and references

Cited by 30 references