Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior
Rambalak YadavDepartment of Marketing & Strategy, ICFAI Business School, IFHE University, Hyderabad, Telangana 501203, IndiaGovind Swaroop PathakDepartment of Management Studies Indian School of Mines, Dhanbad, Jharkhand 826004, India
2017en
ABI
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Cited by 20 references