Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
Rajan VaradarajanMays Business School at Texas A&M University, College Station, TX, USARoman WeldenUniversity of Tennessee, Knoxville, USAS. ArunachalamIndian School of Business, Hyderabad, IndiaMichael HaenleinESCP Business School, Paris, FranceShaphali GuptaMICA, Ahmedabad, India
2021en
ABI
Abstract
No abstract available.
Identifiers
Citations and references
Cited by 20 references