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Students’ key determinant structure towards educational technology acceptance at universities, during COVID 19 lockdown: Pakistani perspective

Muhammad KhanInstitute of Business Studies and Leadership, Abdul Wali Khan University Mardan, PakistanGohar Saleem ParvaizDepartment of Management Sciences, Institute of Management Sciences, Peshawar, PakistanNoman BashirInstitute of Business, Management and Administration Sciences (IBMAS), The Islamia University of Bahawalpur, Bahawalpur, PakistanShoaib ImtiazDepartment of Marketing and International Business (DMIB), Institute of Business Management and Administrative Sciences (IBMAS),The Islamia University of Bahawalpur, Bahawalpur, PakistanJunghan BaeSchool of International Economics and Business, Yeungnam University, Gyeongsan, South Korea
2022en
ABI

Abstract

The coronavirus disease-2019 (COVID-19) situation has caused serious concerns to education systems worldwide, and educational institutions have transitioned to online classes. This article explores university students’ perceptions regarding the acceptance and usage of COVID-19 online learning. More specifically, this article aims to answer the question: “What are the key determinant structures that affect students’ attitude towards the acceptance and use of digital educational technology for online learning during the COVID-19 lockdown?” The primary information was gathered via an Online-Structured-Questionnaire from 477 students at universities in Pakistan. The results showed that the correlation between the explanatory variables and the response variables is mediated by the perceived ease of use. The research offers recommendations on how to enhance the acceptance of COVID-19 outbreak online classes and how to develop the acceptance of the COVID-19 situation online learning. The output may be used in policy-making and resolving learning challenges towards a new normal time. The students preferred physical learning over online learning. The structure of the research presents research gaps and promising topics for future studies. This is the first empirical study to investigate the elements that are mostly associated with students’ behavior and attitudes towards online learning in the pandemic.

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