Improve The Efficiency Of The Auto Industry Enterprises Marketing System
2021en
ABI
Abstract
The article explores the theoretical and methodological basis for improving the efficiency of the marketing system of the automotive industry. Scientific proposals and practical recommendations for improving marketing efficiency with a methodological approach to performance evaluation based on criteria and indicators aimed at a comprehensive study of the factors influencing the effectiveness of the marketing system of automotive enterprises.
Identifiers
Citations and references
Cited by 20 references