Hedonic and utilitarian shopping goals: The online experience
Eileen BridgesDepartment of Marketing, Kent State University, Kent, OH, 44242, United StatesRenee A. FlorsheimDepartment of Marketing and Business Law, Loyola Marymount University, One LMU Drive, Los Angeles, CA 90045, United States
2007en
ABI
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Cited by 20 references