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Beyond Financial Motivations in Crowdfunding: A Systematic Literature Review of Donations and Rewards

Inés AlegreIESE Business School, Universidad de Navarra, Avenida Pearson 21, 08034, Barcelona, SpainMelina MoleskisIESE Business School, Universidad de Navarra, Avenida Pearson 21, 08034, Barcelona, Spain
2019en
ABI

Abstract

Abstract This study presents an interdisciplinary systematic review of the literature on donation-based and reward-based crowdfunding. The literature to date has explored differences in crowd’s behavior and incentives for participating in the platform, as well as the factors governing funding and post-funding success. The authors summarize the main findings to date and synthesize the different theoretical explanations for the decision-making behavior of the crowd. The investigation reveals how the literature to date has upheld the importance of crowdfunding as a social and democratic tool, one that demonstrates wise judgment and clairvoyance in recognizing potential successes and creating value for society.

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Cited by 20 references