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Article

Sampling for qualitative research

Martin MarshallInstitute of General Practice, University of Exeter, Postgraduate Medical School, UK
1996en
ABI

Abstract

The probability sampling techniques used for quantitative studies are rarely appropriate when conducting qualitative research. This article considers and explains the differences between the two approaches and describes three broad categories of naturalistic sampling: convenience, judgement and theoretical models. The principles are illustrated with practical examples from the author's own research.

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Citations and references

Cited by 20 references