How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure
Shuang ZhouThe Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong, ChinaMarta BlázquezDepartment of Materials, The University of Manchester, Sackville Street Building, Manchester M1 3BB, UKHelen McCormickManchester Fashion Institute, Manchester Metropolitan University, Righton Building, Cavendish Street, Manchester M15 6BG, UKLiz BarnesManchester Fashion Institute, Manchester Metropolitan University, Righton Building, Cavendish Street, Manchester M15 6BG, UK
2021en
ABI
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Cited by 20 references