Article

Customer engagement: the construct, antecedents, and consequences

Anita PansariCenter for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University, 3348 Peachtree Rd, NE, Suite 204, Atlanta, GA, 30326, USAVikas KumarCenter for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University, 3348 Peachtree Rd, NE, Suite 204, Atlanta, GA, 30326, USA

2016en

ABI

Abstract

No abstract available.

Identifiers

DOI: 10.1007/s11747-016-0485-6

Citations and references

Cited by 30 references

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