Article

Harvard Business Review

J. Scott ArmstrongDept. of Marketing, College of Business and Public Administration, Florida Atlantic University, P.O. Box 3091, Boca Raton, FL 33431-0991, USADavid M. GeorgoffDept. of Marketing, College of Business and Public Administration, Florida Atlantic University, P.O. Box 3091, Boca Raton, FL 33431-0991, USA

1988en

ABI

Abstract

No abstract available.

Identifiers

DOI: 10.1016/0169-2070(88)90019-2

Citations and references

Cited by 20 references

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