Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions
Zohra GhaliCollege of Administration and Financial Sciences, Saudi Electronic University, Riyadh, Saudi ArabiaRaouf Ahmad RatherImran KhanDepartment of Marketing, Institute of Management Technology Ghaziabad, Ghaziabad, India
2023en
ABI
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Cited by 20 references