Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Ana Babić RosarioUniversity of Denver, Denver, CO, USAKristine De ValckHEC Paris, Paris, FranceFrancesca SotgiuVrije Universiteit Amsterdam, Amsterdam, Netherlands
2019en
ABI
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Cited by 20 references