Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps
Chia‐Lin HsuDepartment of Information Management, Fu Jen Catholic University, No.510, Zhongzheng Rd., Xinzhuang Dist., New Taipei City 242062, Taiwan, ROC
2023en
ABI
Abstract
No abstract available.
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Cited by 20 references