Works citing this work

2 works

Work: Measuring perceived social sustainability of brands – A scale development

1. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

   Mei Kei Leong, Kian Yeik Koay

   ArticleEnvironmental Sustainability in BusinessActa Psychologica20250 citations

   ABIABI:AkademIndex/openalex/2025.article.001449

2. A moderated mediation model of perceived social sustainability on brand evangelism

   Mei Kei Leong, Kian Yeik Koay

   ArticleEnvironmental Sustainability in BusinessJournal of Consumer Marketing20250 citations

   ABIABI:AkademIndex/openalex/2025.article.001836