Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea
Taehyee UmDepartment of Hotel Management, Graduate School, Kyung Hee University, Seoul, Republic of KoreaNamho ChungDepartment of Hotel Management, College of Hotel and Tourism, Kyung Hee University, Seoul, Republic of Korea
2019en
ABI
Abstract
Based on smart tourism technology attributes and destination services, we examine how the smart tourism satisfaction and service satisfaction affect the overall satisfaction of smart tourism city by using structural equation model. Results of survey from Seoul, Busan and Jeju in South Korea revealed a slight difference in destination services and service satisfaction relationship among three cities. Multigroup analysis was conducted on the commonly adopted paths. The results also suggest that, smart tourism technology attributes have a positive effect on smart tourism satisfaction in all cities. From the results, we suggest customized discussion by the cities.
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