Digital marketing and social media: Why bother?
María Teresa Borges TiagoBusiness & Economics Department, University of the Azores, Rua da Mae de Deus, 9501-801 Ponta Delgada, PortugalJosé VerissímoISEG – Lisboa School of Economics & Management, Universidade de Lisboa, Rua do Quelhas 6, 1200-781 Lisbon, Portugal
2014en
ABI
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Cited by 20 references