Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty
Oriol IglesiasMarketing Department, Universitat Ramon Llull, ESADE, Av. Torre Blanca, 59, 08172, Sant Cugat del Vallès, Barcelona, SpainStefan MarkovićDepartment of Marketing, Copenhagen Business School, Solbjerg Plads 3, 2000, Frederiksberg, DenmarkMehdi BagherzadehStrategy and Entrepreneurship Department, NEOMA Business School, 59, rue Pierre Taittinger, 51100, Reims, FranceJatinder Jit SinghDepartment of Marketing, Operations and Supply, EADA Business School, C. Aragó 204, 08011, Barcelona, Spain
2018en
ABI
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Cited by 20 references